Wherever you are in your brand journey, no matter your business challenge or goal;
We’ll get you there.
About us
At Windrose Marketing, we specialise in transforming visionary companies into market leaders.
Through expert brand positioning, compelling storytelling, professional content creation, and strategic execution, we ensure your brand not only reaches but resonates with its audience.
With a proven track record of turning brands into market leaders and influencers with millions of followers, we have the expertise to elevate your brand and take your business from where it is, to where you want it to be.
Together with Windrose Marketing – We’ll get you there.
Meet the team
Lauren McGregor
Managing Director
Our work
Get in touch
All great work for good people starts with a conversation; let’s chat.
Media & Content Creation
When it comes to capturing content for your business, it’s not just about pointing a camera and shooting some photos or video—it’s about telling a story through the visual.
At the core of our creative philosophy is a profound passion for storytelling. This drives us to produce work that not only captures attention but also narrates meaningful messages. Every photograph we take and every video we produce tells the story of your business, your brand, your product, your people, or your event.
Our team possesses a unique blend of experiences that enhances our approach to content creation, marrying technical expertise with creative vision to produce compelling, engaging, and memorable visuals for our clients. This is what makes our team excel at placing a brand or organization in front of the right person, at the right time, with the right message.
OUR MEDIA & CREATIVE SERVICES INCLUDE:
- Photography: Capturing stunning images that convey your brand’s essence.
- Videography: Producing engaging videos that tell your story.
- Drone Footage: Offering unique aerial perspectives.
- 360 Degree Tours: Providing immersive virtual experiences.
- Copywriting: We craft compelling messages that tell your brand’s story.
- Podcast and Webinar Production: Creating professional audio and video content.
Get in touch today and let us know how we can help bring your business to life with our Creative Services.
Social Media Management
Navigating the world of social media can be overwhelming for many business owners. We understand the challenge of getting your brand seen by the right audience, not knowing what to say or when to say it, capturing the right visuals, and running effective ads – let alone finding the time to do it all.
At Windrose Marketing, we simplify the essence of marketing: connecting the right brand or organisation with the right audience, at the right time, with the right message.
With extensive experience across marketing, sales, communication, and digital customer experience for some of the nation’s leading brands, we consistently excel in bridging the gap between brands and consumers.
Our approach emphasizes clarity in understanding the audience (the right person at the right time) and harnessing exceptional creativity (the right message). With over a decade of collective experience and a following of 4 million + across the platforms, our team knows what makes great content, that both engages and converts.
For our clients, this means we take the guesswork out of social media, allowing them to focus on everything else is it they need to do.
OUR SOCIAL MEDIA SERVICES INCLUDE:
- Strategy Development: We create a tailored strategy to achieve your specific goals.
- Professional Photography and Videography: Capturing high-quality content that resonates with your audience.
- Storytelling: We craft compelling messages that tell your brand’s story.
- Content Scheduling: Ensuring consistent and timely posts.
- Ad Management: Running targeted ads to reach and engage the right audience.
- Audience Growth: Building a community around your brand.
- Lead and Sales Generation: Driving traffic and sales to your business.
Get in touch today and let us know how we can help bring your business to life with our Social Media Services.
Brand Development
A brand is a product or business that stands out with a distinct identity in the perception of consumers. It is created through a cohesive blend of design, packaging, and advertising elements that distinguish the business from its competitors and help it stand out in it’s marketplace.
At Windrose Marketing, we help businesses bring their products or services to life by infusing them with a unique personality and creating a strong brand identity. We also understand that brand equity—the value premium a company generates from a recognizable name—is crucial for success.
We specialise in making businesses memorable, easily recognizable, and superior in quality and reliability. Through strategic marketing campaigns and professional execution, we help create and strengthen your brand equity, ensuring that your customers choose your brand over your competitors.
OUR BRAND DEVELOPMENT SERVICES INCLUDE:
- Logo Design & Tagline Development: Creating unique logos and crafting impactful taglines that embody your brand.
- Graphic Design: Developing visual elements that enhance your brand’s identity.
- Brand Identity & Management: Crafting a cohesive brand strategy and identity, and helping you manage it effectively.
- Strategic Positioning: Positioning your brand effectively in the market.
- Campaign & Marketing Execution: Implementing marketing campaigns to enhance your brand’s visibility.
- Communication & Public Relations Consulting: Providing expert guidance on communication and public relations campaigns.
- Creative Direction & Execution: Leading creative projects with a visionary approach.
- Social Media Setup & Management: Establishing and managing your social media presence.
Get in touch today and let us know how we can help bring your business to life with our Brand Development Services.
Training & Coaching
At Windrose Marketing, we believe in the power of the collective—sharing knowledge and upskilling our community to add value and empower others, enabling all businesses to flourish and thrive. Our diverse experience and top-tier track record of delivering exceptional and impactful campaigns drive our commitment to sharing this knowledge.
Our journey has been enriched by partnerships with some of the nation’s biggest brands, ASX-listed companies, Industry Associations, and small businesses in our local community and across the country. Each job, project, and client has provided valuable learning experiences.
Through our experiences across the Windrose Group, we’ve discovered the immense value of relationships and the importance of exchanging ideas with knowledgeable contacts and professionals in our broader network. This collaborative approach ensures we bring the best insights and strategies to every training session, making us an ideal partner for your business.
OUR TRAINING & COACHING SERVICES INCLUDE:
- Corporate Training: For large or small teams.
- Public Presentations: Engaging and informative sessions for groups of any size.
- One-on-One Training: Personalized coaching tailored to individual needs.
- Online Courses and Webinar Delivery: Accessible training options.
OUR TRAINING TOPICS INCLUDE:
- Social Media: From beginner knowledge to advanced strategies.
- Media Coaching: Techniques for speaking and presenting to camera.
- Sales & Negotiation: How to close the deal and win the work.
Get in touch today and let us know how we can help upskill your staff with our Training and Coaching Services.
Lauren McGregor
Number 0417 205 749
Email lauren@windrosemarketing.com.au
Lauren, affectionately known as Loz, combines expertise and passion in her role as Managing Director at Windrose Marketing. With a Bachelor’s Degree in Marketing and Communications and nearly a decade of experience in the industry, she excels at creating strong brand-consumer connections.
For Lauren, marketing is a simple proposition: placing the right brand or organisation in front of the right person, at the right time, with the right message. Her extensive experience spans marketing, sales, communication, and digital customer experience for some of the nation’s largest online and offline brands. In every role, she has been at the forefront of that brand-consumer connection, focusing on audience clarity and insight (the right person at the right time) and exceptional creativity (the right message).
What sets Loz apart is her rare ability to establish a vision for your organization and build the critical relationships needed to realize that vision, both internally and externally. Now leading Windrose Marketing, she guides the team in helping clients and brands across Australia do the same.
Windrose Property
Convery the story (and heart) of a new property brand launching their marketplace – featuring only local talent and locations.
The Brief: Write, film and produce an emotive promotional video for the launch of a boutique real estate agency in the Yass Valley. Ensure the brand’s commitment to quality and the people it serves is clearly conveyed in the storyline and tone of of imagery.
The Deliverables:
- Write the storyline for the brand video
- Locate talent and places to feature in video
- Shoot, edit & produce one longform video for use on brand’s YouTube channel and website
- Edit & produce a 30 sec reel for promotion across social media platforms
- Capture and produce a suite of brand images to be used across marketing executions for life of brand.
The Results: The video has had over 3,000 play throughs across the various platforms, plus with our assistance in promoting the video and brand through effective paid campaigns, we helped the brand achieve a reach of 92.9% to non-follower accounts.
The reason we loved working together: Lauren and Geoff loved working with the Windrose Property team to produce their brand video. The team and talent were amazingly fun and caring to work with, and gave us complete creative scope to assist in developing their storyline.
Sam McGregor – Principal of Windrose Property
Assist Principal of Windrose Property, Sam McGregor, increase his presence across social media.
The Brief: Capture and produce content for use across Sam McGregor’s social profiles (Facebook & Instagram), then manage his social strategy to increase awareness of his services as an agent, and his profile as a business owner.
The Deliverables:
- Develop and implement social media strategy across both Facebook & Instagram
- Capture and produce creative content that engages his current audience and increases his following
- Position Sam as a market leader and industry mentor within the Canberra Region to attract new agents to his business.
The Results: Within the first 30 days of partnering with Sam, our team increased Sam’s reach across his Meta profiles by 350% and interactions with his profiles by 265%. Our team were also able to achieve an increase of 890% in the CTR (click-through rate) on Sam’s social content.
The reason we loved working together: Our team love working with Sam because he is highly engaged in his content, he keeps us updated with news and events in his business to assist in generating content ideas, while also giving the Windrose Marketing team full creative control. He is also always a lot of fun to work with and never takes himself too seriously during shoots – meaning lots of additional content for blooper reels
Liquid Systems
Capture high-quality media content for Liquid Systems to use across social media and in promotional videos.
The Brief: Liquid Systems, a South Australian farming tech company, needed media services to document the use of their products by a local farmer in the Yass Valley. Following a shot list provided by the company, we captured a suite of images and videos of their systems in action. All media was to be edited into formats suitable for use across social media and promotional case-study videos.
The Deliverables:
- Capture a series of color-graded, high-res images
- Capture, color-grade and trim video footage in various formats for use across social and long-form videos.
The Results: Here is an example of how Liquid Systems has utilised some of the media captured: Liquid Injection System Puts Crop Nutrition Ahead of the Game
Why We Loved Working Together: Although Geoff was not responsible for the final video edit, he enjoyed the creative freedom to capture media that would effectively tell the farmer’s story.